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AI Commerce Benchmarks, category by category.

Every category has its own competitive field in AI. Here are some of the UK categories we have benchmarked — and what Share of Conversation reveals in each.

Sun Protection & SPF

See which sun care brands AI puts forward across the shopper needs in the category.

Compare the competitive field across Gemini, OpenAI and Perplexity.

Share of Conversation

La Roche-Posay — 15.24%

Sun Protection & SPF UK · 160 certified shopper questions

Vitamins & Supplements

See which vitamin and supplement brands AI puts forward as shopper needs change.

Read your share against the full competitive field.

Share of Conversation

Vitabiotics — 12.13%

Vitamins & Supplements UK

Pet Food

Pet Food

See which pet food brands AI puts forward across shopper needs.

Understand how the field shifts between AI providers.

Share of Conversation

Royal Canin — 11.91%

Pet Food UK

Portable Lighting & Torches

Portable Lighting & Torches

See which lighting brands AI puts forward for practical, specification-led shopper questions.

Compare the field across Direct AI providers.

Share of Conversation

Ledlenser — 10.92%

Portable Lighting & Torches UK

Don’t see your category?

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See your category through the AI shopper's eyes.

Share of Conversation is AI Commerce Intelligence for consumer brands. We measure which brands Direct AI puts forward in shopper conversations, and our AI Commerce Benchmarks show how the competitive field changes across AI environments, where measured.

Explore

Legal

© 2026 Share of Conversation. All rights reserved. Share of Conversation is a trading name of eCommerce Content Ltd.

Share of Conversation

Talk to us

See your category through the AI shopper's eyes.

Share of Conversation is AI Commerce Intelligence for consumer brands. We measure which brands Direct AI puts forward in shopper conversations, and our AI Commerce Benchmarks show how the competitive field changes across AI environments, where measured.

Explore

Legal

© 2026 Share of Conversation. All rights reserved. Share of Conversation is a trading name of eCommerce Content Ltd.

Share of Conversation

Talk to us

See your category through the AI shopper's eyes.

Share of Conversation is AI Commerce Intelligence for consumer brands. We measure which brands Direct AI puts forward in shopper conversations, and our AI Commerce Benchmarks show how the competitive field changes across AI environments, where measured.

Explore

Legal

© 2026 Share of Conversation. All rights reserved. Share of Conversation is a trading name of eCommerce Content Ltd.

Share of Conversation

Talk to us

See your category through the AI shopper's eyes.

Share of Conversation is AI Commerce Intelligence for consumer brands. We measure which brands Direct AI puts forward in shopper conversations, and our AI Commerce Benchmarks show how the competitive field changes across AI environments, where measured.

Explore

Legal

© 2026 Share of Conversation. All rights reserved. Share of Conversation is a trading name of eCommerce Content Ltd.

Share of Conversation