Privacy Policy
Share of Conversation
Last updated: 5 May 2026
This Privacy Policy explains how eCommerce Content Ltd ("we", "us", "our") collects, uses, and protects personal information, and how we generate analytical insights through the Service when you visit shareofconversation.com, demo.shareofconversation.com, or use any related services, tools, or reports (collectively, the "Service").
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
eCommerce Content Ltd is a company registered in England and Wales.
Company name: eCommerce Content Ltd
Company registration number: 13388114
Registered address: 2 Coed Y Crwys, Three Crosses, Swansea, SA4 3PW, United Kingdom
Trading name: Share of Conversation
Contact email: insights@shareofconversation.com
For the purposes of UK data protection law, eCommerce Content Ltd is the data controller of personal data collected through the Service.
2. Information We Collect
2.1 Information you provide to us
Contact details (name, email address, company) when you request a report, brand analysis, or contact us.
Information included in any messages or briefs you send to us, including via insights@shareofconversation.com.
2.2 Information collected automatically
Technical data: IP address, browser type and version, device information, operating system.
Usage data: pages visited, time on page, referring URL, interactions with the Service.
Cookies and similar technologies (see Section 7).
2.3 Information from third parties
We may receive aggregated, anonymised, or publicly available data from analytics providers, AI platforms, search engines, and retailer websites used to generate category insights and brand visibility reports. This data does not normally identify individuals.
2.4 Nature of Insights Data
The Share of Conversation Service primarily processes aggregated, anonymised, and publicly available data to generate category insights and brand visibility analysis.
The Service does not typically process personal data of consumers in connection with AI-generated recommendations, search results, or product visibility insights.
Outputs provided through the Service are analytical and statistical in nature and are not intended to identify or profile individual users.
The Service provides category-level and brand-level visibility insights rather than individual-level analysis.
3. How We Use Your Information
We use personal data for the following purposes and on the following lawful bases under UK GDPR:
To respond to enquiries and provide requested reports or analyses (legitimate interests; performance of a contract).
To operate, maintain, and improve the Service (legitimate interests).
To monitor usage and analyse trends (legitimate interests).
To send service-related communications (legitimate interests; consent where required).
To comply with legal and regulatory obligations (legal obligation).
To protect against fraud, abuse, and security threats (legitimate interests).
3.1 Use of AI and Automated Analysis
The Service uses automated systems, including AI models and algorithmic analysis, to generate insights regarding brand visibility, recommendation patterns, and competitive positioning.
These systems operate on aggregated and non-personal datasets and are used solely for aggregated analytical and benchmarking purposes
The Service does not use AI to make decisions about individuals, nor does it perform automated decision-making that produces legal or similarly significant effects on individuals.
4. Sharing Your Information
We do not use customer-provided data to train third-party AI models or share proprietary client information with external AI platforms.
We do not sell your personal data. We may share it with:
Service providers and processors that host, operate, or support the Service (e.g. hosting, analytics, email).
Professional advisers (lawyers, accountants, auditors) where necessary.
Authorities or regulators where required by law.
A successor entity in the event of a merger, acquisition, or business transfer.
We do not sell, rent, or monetise personal data.
All processors act on our instructions under appropriate contractual safeguards.
5. International Transfers
Some of our service providers may be based outside the UK. Where personal data is transferred outside the UK, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or transfers to jurisdictions deemed adequate by the UK government.
6. Data Retention
We retain personal data only for as long as necessary for the purposes set out in this policy, to comply with legal obligations, resolve disputes, and enforce agreements. Enquiry and report-request data is typically retained for up to 24 months unless a longer retention period is required by law or an ongoing business relationship.
7. Cookies and Analytics
The Service uses cookies and similar technologies to operate the website and understand how it is used. These may include strictly necessary cookies and analytics cookies. You can control cookies through your browser settings; disabling certain cookies may affect functionality.
8. Your Rights
Under UK GDPR you have the following rights in relation to your personal data:
Right of access to a copy of your personal data.
Right to rectification of inaccurate or incomplete data.
Right to erasure ("right to be forgotten") in certain circumstances.
Right to restrict or object to processing.
Right to data portability.
Right to withdraw consent where processing is based on consent.
To exercise any of these rights, contact us at insights@shareofconversation.com. We will respond within one month.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.
9. Security
We implement appropriate technical and organisational measures to protect personal data, including access controls, encryption in transit where applicable, and secure hosting environments.
Access to personal data is restricted to authorised personnel and service providers who require it to perform their duties under contractual obligations.
We regularly review our security practices to ensure ongoing protection of data handled through the Service.
Where clients provide data as part of the Service, such data is processed in a segregated manner and is not combined with other client datasets unless explicitly agreed.
10. Children
The Service is not directed at children under 16, and we do not knowingly collect personal data from children. If you believe a child has provided personal data, please contact us so we can remove it.
11. Third-Party Links
The Service may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates when it was last revised. Material changes will be communicated via the Service.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
eCommerce Content Ltd
2 Coed Y Crwys, Three Crosses, Swansea, SA4 3PW, United Kingdom
Email: insights@shareofconversation.com
Company registration number: 13388114