For brands
See how your brand shows up when shoppers ask AI.
Share of Conversation shows which brands Direct AI puts forward in your category and where your brand appears against competitors. The wider AI Commerce Benchmark shows how that picture changes across other AI environments, where measured.
Same category. Same brand.
Illustrative
Different AI competitive field.
Gemini
Your brand
OpenAI
Your brand
Perplexity
Your brand
Illustrative: the brands around you, and where you sit among them, can differ by AI environment.
What you can see
From where you appear to what’s worth investigating.
Appear
See where your brand appears
Understand where your brand is put forward across real shopper questions in your category — and where it isn’t.
Compare
Benchmark against competitors
Read your Share of Conversation against every brand in the competitive field, not as an isolated score.
Understand
See how the field changes
Compare the competitive field across Gemini, OpenAI and Perplexity, and across shopper needs.
Investigate
Find what’s worth investigating
Surface observable differences between brands, providers and needs that merit a closer look by your commerce, brand and insights teams.
Real evidence · Vitamins & Supplements UK
One shopper category. Different AI competitive fields.
#1 overall doesn’t mean #1 everywhere.
Overall · Direct AI
Gemini, OpenAI and Perplexity
Vitabiotics
12.1%
#1 overall
Share of Conversation
Gemini
567 counted references in field
Healthspan
#1 · 16.9%
Vitabiotics
#2 · 11.8%
OpenAI
653 counted references in field
Vitabiotics
#1 · 13.2%
Perplexity
321 counted references in field
Vitabiotics
#1 · 10.6%
162
certified shopper questions
486
Direct AI responses
1,541
counted brand references
56
brands in the measured field
Who it’s for
One category view. Multiple commercial teams.
One shared view of the category, in language the whole leadership team can use.
Digital Commerce
Where the brand is put forward in AI answers.
Ecommerce
The competitive field shoppers meet before they choose.
Brand
Position against named competitors, category by category.
Category intelligence view
One shared evidence base
Share of Conversation
Provider fields · Gemini · OpenAI · Perplexity
Shopper needs
Marketing
The shopper needs where the field shifts.
Insights
The evidence base behind every figure.
Digital & Omnichannel
How Gemini, OpenAI and Perplexity differ, side by side.