Benchmark evidence
Real AI Commerce Benchmark evidence.
Share of Conversation from our UK category benchmarks — real shopper questions, measured across Direct AI. No sample scores, no simulated data.
UK benchmarks
Share of Conversation across selected UK category benchmarks.
Direct AI
Sun Protection & SPF UK
UK benchmark
La Roche-Posay
Share of Conversation
15.24%
Direct AI
Vitamins & Supplements UK
UK benchmark
Vitabiotics
Share of Conversation
12.13%
Direct AI
Pet Food UK
UK benchmark
Royal Canin
Share of Conversation
11.91%
Direct AI
Portable Lighting & Torches UK
UK benchmark
Ledlenser
Share of Conversation
10.92%
Direct AI
Chocolate & Confectionery UK
UK benchmark
Cadbury
Share of Conversation
10.74%
Figures are specific to each category benchmark and are not comparable across categories.
Sun Protection & SPF UK, in numbers.
160
certified shopper questions
480
Direct AI answers
2,087
counted brand references
172
brands in the measured field
La Roche-Posay — 15.24% Share of Conversation