Terms & Conditions
Share of Conversation
Last updated: 5 May 2026
1. About Us
This website and related services (“Service”) are operated by eCommerce Content Ltd, trading as Share of Conversation.
By accessing or using this Service, you agree to these Terms.
2. Nature of the Service
Share of Conversation provides AI-driven commerce insights, including:
Brand visibility in AI-generated recommendations
Share of Conversation (SoC) metrics
Category and competitive analysis
Demo dashboards and exploratory tools
The Service is designed to support strategic insight and decision-making, not to provide guaranteed outcomes.
3. Data Sources & Methodology
Our insights are derived from a combination of:
AI platforms (e.g. ChatGPT, Perplexity, Amazon Rufus)
Search and shopping environments (e.g. Google)
Structured prompt testing and analysis
Aggregated and/or publicly available data
While we aim for accuracy and consistency, outputs may vary due to:
Changes in AI model behaviour
Differences in prompts, location, and timing
Third-party platform updates
4. No Guarantee of Outcomes
All insights, scores, and recommendations are:
Indicative, not definitive
Based on observed patterns, not deterministic results
We do not guarantee:
Commercial performance
Search or recommendation rankings
Revenue outcomes
Use of the Service is at your own discretion.
5. Permitted Use
Internal business analysis
Strategic planning
Evaluation of brand performance
You may not:
Resell, redistribute, or publish outputs externally without permission
Reverse engineer or replicate the methodology
Use the Service in a misleading or unlawful way
6. Intellectual Property
All content, methodologies, and outputs (including SoC metrics, frameworks, and visualisations) are the intellectual property of eCommerce Content Ltd.
7. Limitation of Liability
To the fullest extent permitted by law:
We are not liable for any indirect or consequential loss
We are not responsible for decisions made based on the Service
Our total liability is limited to the amount paid (if any) for the Service
8. Availability of the Service
We may:
Modify or update the Service at any time
Change data sources or methodologies
Suspend or discontinue features
9. Links to Third Parties
10. Governing Law
These Terms are governed by the laws of England and Wales.
11. Contact
eCommerce Content Ltd
2 Coed Y Crwys, Swansea, UK
📧 insights@shareofconversation.com