Social Commerce Intelligence
Track Which Brands Dominate TikTok Conversations and TikTok Shop
Measure which brands capture the most visibility, engagement, creator advocacy, and TikTok Shop presence across your category.
Share of Social Commerce (SoSC) reveals which brands are winning social discovery and converting attention into commerce.
From £250 per category per month
Process
How It Works
From raw TikTok data to actionable commerce intelligence in four steps.
Methodology
How We Calculate Share of Social Commerce
A transparent, data-driven framework for measuring brand dominance in social commerce.
Core Features
Share of Social Commerce (%) =
Brand Mentions ÷ Total Brand Mentions × 100
Applied across category-level TikTok and TikTok Shop data over configurable time periods.
Share of Engagement
Brand Engagement ÷ Total Engagement × 100
Measures how much of the category's total engagement a brand captures across likes, comments, and shares.
Creator Share
Creators Featuring Brand ÷ Total Creators × 100
Tracks the percentage of active creators in a category who feature or advocate for a specific brand.
TikTok Shop Coverage
Videos With Shop Links ÷ Total Videos × 100
Percentage of videos in the category that include direct TikTok Shop purchase links for the brand.
Social Momentum
Current Share − Previous Period Share
Tracks the change in a brand's share over time, revealing acceleration or deceleration trends.
Est. Revenue Opportunity
Volume × CVR × AOV × Share Gain
Estimates the revenue a brand could unlock by increasing its share of social commerce in a given category.
Visibility Index
Weighted Presence Score
Composite score combining organic reach, shop presence, and creator advocacy into a single benchmark.
Methodology Note:
All calculations are based on normalised category-level TikTok and TikTok Shop data collected over configurable time periods. Data is refreshed monthly by default with weekly options available on monitoring plans.
Our Process
Run a Free Share of Social Commerce Visibility Test
Enter your category and instantly see which brands dominate TikTok conversations and TikTok Shop.
Pricing
Choose Your Plan
From one-time snapshots to always-on monitoring. Scale as your social commerce intelligence needs grow.
Dashboard
Sample Dashboard & Report Preview
See how brands are tracked and benchmarked across your category with real-time dashboards.
FAQ
Frequently Asked Questions
What is Share of Social Commerce?
Share of Social Commerce (SoSC) measures the percentage of TikTok category conversations, engagement, and commerce activity that a brand captures versus competitors. It's the definitive metric for understanding your brand's position in social-first shopping.
How often is data refreshed?
Monthly monitoring plans include monthly data refreshes by default. Weekly refresh cycles are available for clients requiring higher-frequency insights.
Can I monitor multiple categories?
Absolutely. Each category is priced separately, so you can scale from a single category to a full portfolio of markets. Volume discounts apply for 3+ categories.
Which platforms are included?
Currently we track TikTok organic content and TikTok Shop. Our methodology is designed to expand to additional social commerce platforms as they emerge.
Do you track TikTok Shop?
Yes. TikTok Shop tracking is a core component. We analyse product links, shop integrations, and purchase-enabled content across the category.
Is dashboard access included?
Yes. All plans include online dashboard access for the duration of the plan. Snapshot clients get 30 days of access; monitoring clients have continuous access.
Share of Conversation helps brands understand how they appear in AI-driven product discovery — and how to improve their visibility across platforms like ChatGPT, Perplexity, and retail search.
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